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Super SOLD Sunday - Sellers vs. Buyers

Kristen Williams

Kristen is founder & leader of The Williams Team and has made us a top team in Keller Williams #1 worldwide office...

Kristen is founder & leader of The Williams Team and has made us a top team in Keller Williams #1 worldwide office...

Feb 8 5 minutes read

How each team should gear up for the hot season in real estate


Market lineup

Inventory is low in the winter, yet we predict an increase in listings come springtime. More inventory means that there will be more houses on the market that your listing will be competing against.


Be the strongest house in a lineup of comparable homes.

Seller Playbook - Pricing. Staging. Marketing.

Pricing. Price for today’s market to attract the most buyers. DON’T predict what your home may be worth in the future. Buyers are the play-callers and will determine the market value of your home. You want the most buyers competing for your home to drive the price up. Price to drive buyers in the door instead of walking off the field.

Staging. Staging is a uniform for your house. It makes your house look like a competitive listing that is in it to win it, and win it quickly. Buyers are impressed with a nicely staged house and are willing to pay top dollar for a move-in-ready home.

Marketing. Our team’s proven marketing strategies are the secret sauce to selling your home for more money in half the time. We’re your A-team and have a track record of successfully selling our clients’ homes to help them achieve their goals. Don’t settle for a second-string Realtor when you can have the champions of real estate playing for your team.

Click HERE for the 3 steps to sell your home for MORE money in HALF the time!


Market lineup

Homes are sitting on the market for more time with frequent price reductions, so NOW is a really great time to get a good deal on a house. Spring is the time when more buyers are in the market because inventory improves, so there’s more competition for the best homes.


Be the strongest buyer on the field.

Buyer Playbook - Financing approval. Strong offer. Market knowledge.

Financing approval. If you plan to obtain financing to purchase your next home, then it is essential to get a pre-approval letter from a lender BEFORE you start shopping for homes. The Austin real estate market moves fast, and we want you to be in the best position to buy when we find you the right house. We see homes hit the market and go under contract in the same day, and those skilled buyers had their financing lined up and ready to go with their offer to secure the perfect home. Shopping for homes without a pre-approval from a lender is like a false start in the home-buying process. 5 yard penalty.

Strong offer. Springtime is multiple offer season, and our Buyer Specialist knows exactly how to coach you to win in a multiple offer situation. Some strength training for your offer may be in order when we’re in a multiple offer situation, because your offer has to outperform the competition for the seller to pick it. This doesn’t always mean offering over list price, yet high demand may be an indicator that the house is under-priced. Our Buyer Specialist knows all of the in's and out’s of the contract and will always coach you to to have the best chance of winning in multiple offers.

Market knowledge. We always recommend our buyers do their research before they get in the car with our Buyer Specialist so they know exactly which area of town and kind of house they’re looking for. We happily educate you in different neighborhoods all over Austin and provide you with resources on schools, amenities, traffic, and all of the other factors that contribute to your new house really feeling like home. Then when the perfect house does come on the market, we know exactly what it looks like and we can take you right to it. The clock is always running in the real estate market, so we never want to waste your time running around the city when the perfect home is a straight shot to the end zone.

Click HERE to see why it's the BEST time to buy in Austin!

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